retail news in context, analysis with attitude

The Pennsylvania-based Sheetz convenience store chain has signed a deal to install NCR-operated Blockbuster Express DVD rental kiosks in almost all of its 365 stores.

The Blockbuster kiosks are positioned as competition to the McDonald’s-owned Redbox DVD rental kiosks.

NCR has recently signed similar deals with Basha’s, Duane Reade and Brookshire’s.
KC's View:
The cautionary note here is about Blockbuster - which was a vital, expanding retailer just a few years ago...and now seems to be trying to retrench because it was being battered by Netflix on one side and Redbox on the other. The retrenchment may work...but it also could be too little, too late and too tactical with not enough strategic backbone.

There was a time that the Blockbuster store looked like a permanent fixture on America’s main streets. Now, it looks more like a dinosaur. There’s a lesson there for every retailer...