retail news in context, analysis with attitude

Kraft Foods announced yesterday that it will cut the salt in its North American product portfolio by an average of 10 percent over the next two years - a move that will affect more than 1,000 SKUs and eliminate more than 10 million pounds of salt each year.

''We are reducing sodium because it's good for consumers and, if done properly, it's good for business,'' Rhonda Jordan, president of health & wellness at Kraft Foods, said in a statement. ''A growing number of consumers are concerned about their sodium intake, and we want to help them translate their intentions into actions.''

Some of the cuts will be even more dramatic. There will be a 17 percent reduction in salt in its Oscar Mayer bologna, and a 20 percent cut in its Easy Mac Cups.
KC's View:
This is one the best arguments for why a ban on salt - like the one proposed by a New York politician with a tenuous grip on reality - doesn’t make sense. The momentum for these kinds of charges is growing, and companies are responding.