retail news in context, analysis with attitude

The Retail Commission on Shopper Marketing, formed by the generosity of The Coca-Cola Company and supported by other leading U.S. retailers, manufacturers and agencies, has spent the past 12 months developing a detailed “blueprint” for a new model of collaboration to help optimize the power of shopper marketing.

The Commission, with the assistance of The In-Store Marketing Institute and The Partnering Group, will unveil its recommendations and introduce an executive summary white paper at an Advanced Learning Session on April 21 prior to the In-Store Marketing Summit.

This workshop will provide a new, strategic definition of shopper marketing as well as recommendations for how retailers and manufacturers can leverage shopper marketing to enhance the shopping experience and maximize business results. Register todayto be one of the first to hear about the conclusions of this industry effort.

KC's View: