retail news in context, analysis with attitude reports on a new study from the Scripps Research Institute suggesting that “bacon, cheesecake, and other delicious yet fattening foods may be addictive.

“A new study in rats suggests that high-fat, high-calorie foods affect the brain in much the same way as cocaine and heroin. When rats consume these foods in great enough quantities, it leads to compulsive eating habits that resemble drug addiction, the study found.”

The researchers found that eating too much junk food has essentially the same impact on the brain - it “overloads the pleasure centers,” and when people crash or return to some semblance of normality, it takes increasing amounts of food or cocaine to achieve the same high.
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