retail news in context, analysis with attitude

QSR reports that Denny’s has unveiled a new value menu that will offer different value meals for two, four, six and eight dollars. The menu is designed to position Denny’s directly against fast feeders with value menus, “moving consumers beyond the idea that fast food is their only affordable option,” according to Nelson Marchioli, Denny’s president/CEO.

There are four items in each of the four price categories, such as a stack of pancakes or cheese fries for $2, all the way up to “Spicy Cowboy Chopped Steak, two sides, dinner bread, and drink” for $8.
KC's View:
And for $10, they’ll give you an optional cholesterol test or a stomach pump.