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The New York Times reports that the Grand Hyatt New York on East 42nd Street, just above Grand Central Terminal, has created “an elegant new market offering designer pastries, salads of baby greens and hot meals to go. With sleek, dark wood floors, white stacked-tile walls and pillars bathed in sky-blue light, the space - designed by the architectural team behind the restaurants Craft, Gramercy Tavern and the Modern - feels more like a specialty food shop than an alcove in a chain hotel.

“Called simply the Market and set to open on Monday, it welcomes the public and will eventually be open around the clock, providing an upscale dining option for office workers and Grand Central commuters in an area with few choices after 9 p.m.

“But that is not the point. For the Hyatt, the Market is a reinvention of room service, a prototype the chain hopes to replicate in major cities across the country. The idea is that rather than waiting for a meal to be delivered with a bud vase on a tray, guests can simply grab what they want and go, a do-it-yourself approach that hotel executives believe is more in keeping with what customers want.”
KC's View:
It is smart for businesses to continually find ways to reinvent themselves, or at least elements of their offerings. That seems to be what the Grand Hyatt is doing...and since I have more than occasionally found myself in Grand Central in the middle of the night with a gnawing hunger and an insistent thirst, it is good to know that there is a new option.