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The Kroger Co. has announced its endorsement of the Rapid Recall Exchange, an online service that standardizes and accelerates food and product recalls and withdrawals. Kroger says that it is the first national retail chain to encourage its suppliers to subscribe to the program, which was developed by GS1 US in collaboration with the Food Marketing Institute and Grocery Manufacturers Association.

Kroger wants its suppliers to be part of the Exchange by July 1, 2010.

The Rapid Recall Exchange is described as “the industry's only online standardized recall notification system. Using consistent forms and processes, retailers receive the same complete information, including product images and handling instructions, when a recall is issued.”

"Using Rapid Recall Exchange provides Kroger with timely and accurate recall data. The need for speed is crucial in recall situations and this will help us be more efficient in removing recalled product from our shelves and communicating with our customers about recalls," said Dr. Payton Pruett, vice president of corporate food safety for Kroger.
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