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CNN reports that Spirit Airlines, not satisfied with charging passengers for checked luggage, now will begin charging for carry-on bags - $30 if you pay online in advance, or $45 if you pay at the gate. Personal items, such as laptop bags, briefcases and purses, will still be free if they can go under the seat.

"In addition to reducing fares even further, this will reduce the number of carry-on bags, which will improve inflight safety and efficiency by speeding up the boarding and deplaning process, all of which ultimately improve the overall customer experience," COO Ken McKenzie said in a statement.

CNN writes that “The new carry-on fee went into effect Monday and applies to flights booked for Aug. 1 or later. Fliers who pay in advance for their carry-on luggage will be the first to board the airplane.”
KC's View:
This just seems absurd on so many levels and is, all by itself, a reason to avoid Spirit Airlines. Next thing you know, once the airports start installing those full-body scanners, they’ll start charging us for the stuff we keep in our pockets.

Of course, this could go two ways. Spirit could get so eviscerated in the media that it has to change it mind and backtrack. Or, the other airlines could say, “Gee, what a good idea,” and suddenly we’ll all be dealing with this crap.

To my mind, though, this is a great example of a company looking for short-term financial gain without seeing the broader context and long-term implications. Retailers should use this as a model for what not to do.