retail news in context, analysis with attitude

• MyWebGrocer.com announced that it has developed a platform for Facebook users to share weekly grocery specials online with friends.

The widget allows users to easily search for weekly specials and to share information about what’s on sale with others in their social network. It is designed for shoppers looking to save time and find the lowest prices available on their favorite products. For grocery retailers, it enables them to serve relevant grocery specials to Facebook’s 400 Million users, as well as an opportunity to drive promotional sales.
KC's View:
Full disclosure - MyWebGrocer is a longtime and valued sponsor here on MNB. But I didn’t think I should hold that against them when deciding whether to run this story - I would have reported this Facebook application even if MyWebGrocer were not a sponsor.