retail news in context, analysis with attitude

Advertising Age reports that Walmart has begun a new advertising campaign promoting the Straight Talk wireless service - sold only in its stores - as potentially able to save users as much as $850 a year. According to the story, “Walmart's making no bones about the fact that it's aiming to beat other prepaid and contract wireless service plans on the basis of cost.” And the ad is, of course, in keeping with the ad campaign that Walmart has been using to suggest that it is the best place to save money and live better.

• Walmart Canada has announced its commitment to bring only sustainably-sourced frozen, wild and farmed fish to its customers by 2013. The company said that the initiative supports the company's long-term sustainability goal to sell products that sustain people and the environment.
KC's View: