retail news in context, analysis with attitude

Marketing Daily reports on a new study by a company called Q Interactive saying that when presented with a targeted ad, 65 percent of more than 1,800 women said that their response was, "Cool! How did they know I wanted this?"

In addition, the story says, “88% of them said the wished brands they trusted sent tailored offers ... To develop these relationships, 58% of the survey respondents encouraged brands to give them something first, while 19% wanted brands to get to know them better and 17% wanted the brands to tell them something valuable.”
KC's View: