retail news in context, analysis with attitude

Drug store chain Rite Aid said yesterday that it has signed a deal with a company called American Well, which it said will enable patients “to access live, interactive online consultations with Rite Aid pharmacists from home and from private consultation rooms in a select number of Rite Aid pharmacies ... Patients will be able to initiate consultations from the convenience of their home or in select stores, using the Web or a regular phone. During each consultation, Rite Aid pharmacists will be able to review the patient's history, speak with and see the patient and provide medication consultations and advice. The system will automatically compile a full record of each conversation when completed, supporting care continuity.”
KC's View:
This supports one of MNB[s core mantras - that it is important to be not such a source of product, but a resource for information.