CNet reports that there is now an app for that - and by “that,” we mean the ability for a shopper to use his or her iPhone as a bar code scanner “that allows you to manage shopping and gift lists from your phone ... the idea is you could instantly tap into more info without having to talk to a salesperson.”
- KC's View:
- This just points up something that retailers need to realize - that more and more, shoppers are going to be carrying technological hardware into the store with them in the form of their smart phones, and retailers should be developing software that connect them to shoppers, forging bonds that will persist even after the consumer leaves the store.
It strikes me as silly to be investing in kiosks and other hardware-driven solutions. These days, we carry our own kiosks with us. Just give us information that is appropriate, relevant and both inspirational and aspirational.