retail news in context, analysis with attitude

USA Today reports that Taco Bell is introducing a $2 value meal consisting of a taco or burrito, a medium soda and a bag of Doritos - the least expensive value meal on the market.

McDonald’s, by way of comparison, would charge $3 for a three-item value meal.

The move is seen as a way for Taco Bell to build sales as the nation slowly emerges from a recession that has severely hurt the overall restaurant business.
KC's View:
There probably are people in the retail food business who think they are not competing with this kind of promotional mindset. But they are.