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You can’t pay for publicity like this.

Thursday night, “30 Rock” and “It’s Complicated” star Alec Baldwin was on “The Late Show with David Letterman” talking about his mother, who lives in upstate New York. Baldwin noted that his mother shops at Wegmans, joking that it is a pioneer big box store where one can do everything from buying food to getting your muffler fixed (which isn’t entirely accurate).

Baldwin said that when he and his brothers try to get their mom to move to the warmer climes of California, she replies, "And leave Wegmans?”

You can watch the segment - and Baldwin’s delivery is priceless - here.
KC's View:
Alec Baldwin...just one of the funniest men on the planet. And now, at least when it comes to great retailing, a speaker of truths.