retail news in context, analysis with attitude

QSR magazine reports on changes being made by Boston Market, as the chain tests new food (including new recipes for items such as loaded mashed potatoes, squash casserole and cornbread), new plateware, and better staffing in its stores.

The company says that it is “dead-center” when it comes to pricing in the fast casual segment...but that it needs to upgrade the experience so that it exceeds expectations.
KC's View:
Is Boston Market still in business?

It wasn’t that long ago that Boston Market was the chain that a lot of supermarkets worried about, and that seemed to be setting the table when it comes to consumer foodservice expectations.

Now, at best, it seems to be an afterthought.