retail news in context, analysis with attitude

The Wall Street Journal reports that the Dr. Pepper Snapple Group is reformulating its 7Up brand to give it a “crisper lemon and lime taste,” and will be supporting the move with new advertising and a new logo.
KC's View:
Note to the manufacturer. Go check “New Coke” on Wikipedia.

Not suggesting that you shouldn’t do it. I’m just sayin'...