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The National Retail Federation (NRF) is out with its annual Father’s Day Consumer Intentions and Actions Survey, saying that the average person will spend $94.32 on dad this year, up from $90.89 last year. Total Father’s Day spending is expected to reach $9.8 billion.

According to the report, “Shiny new toys for dad will be one of the biggest hits this year, along with special outings, gift certificates and clothing. The survey found 39.9 percent of those celebrating dad this year will treat him to a special outing such as dinner or brunch, spending $1.9 billion. With 36.7 percent planning on spending a total of $1.3 billion on clothes, dad can expect a few more work shirts and ties to add to his collection as well. Others will shell out $1.2 billion on electronics, $749 million on greeting cards, $578 million on tools or appliances, $550 million on home improvement or gardening tools and $400 million on automotive accessories. Three out of 10 (31.2%) will give dad a gift card, spending an estimated $1.2 billion on those purchases.”
KC's View:
Damn! I’m going to be in Australia on Father’s Day. (Though I probably shouldn’t be complaining about that...)