retail news in context, analysis with attitude

The Winston-Salem Journal reports that there is a new billboard in Mooresville, North Carolina, that apparently passes the sniff test.

The billboard, for Delhaize-owned Bloom, “emits the smell of black pepper and charcoal to promote a new line of beef ... A giant fork rises from the ground to the billboard, where it pierces a piece of meat.”
KC's View:
Love it. Smell is one of the great under-utilized sense in most of America’s supermarkets.

Here should be the goal:

People walk in the store. People get hungry. People try samples. People buy more stuff.

Repeat. Often.