retail news in context, analysis with attitude

The Seattle Times reports that Borders plans to launch its own e-bookstore, and that it is more interested in “selling books that can be used across multiple platforms rather than just one device,” as opposed to Amazon and Barnes & Noble, which have focused on proprietary devices such as the Kindle and the Nook.

The store reportedly will have more than 1.5 million titles that will be available for a variety of e-readers. In addition to an online presence, the e-bookstore will be promoted in Borders’ bricks-and-mortar locations.
KC's View:
I’m not sure if this gives Borders any sort of differential advantage, but at least it gets the troubled retailer into the game. The problem, of course, is that Borders seems to have fewer and fewer advantages that it can offer shoppers, which makes it less and less relevant in the marketplace.