retail news in context, analysis with attitude

• Amazon has decided to offer college students a free one-year subscription to its Prime premium shipping service, which normally offers “free” two-day shipping on all orders for a $79 annual fee. All students have to do is take one college course and have a .edu email address.
KC's View:
Very smart. Get them while they are young.

I’ve always said that Amazon prime is one of the smartest services devised by a retailer. I spend $79 a year and if I only order once, it is the most expensive shipping I’ve ever used. Place 20 or 30 or 40 or 50 orders, and suddenly it is incredibly cheap...and I’ve bought more from Amazon than I might have otherwise.