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Convenience Store News reports that TravelCenters of America, which operates in 41 states and Canada, plans to add “Stay Fit With Flavor” items to its menu that are designed to offer healthier alternatives to traditional c-store cuisine. According to the story, “The new items are a shrimp stir fry, chicken stir fry, grilled chicken breast dinner served with wild rice and a classic grilled chicken sandwich.” If they are successful, the company says it will expand on the premise of healthy convenience foods.

• The Associated Press reports that “last month, Baltimore hired a food policy coordinator, making the city one of the first in the country with a paid ‘food czar.’ While Holly Freishtat's directive may be straightforward - get more healthy food on the tables of the people who need it - accomplishing it may not be.

“She doesn't get a budget for major initiatives, so much of her time is spent pursuing grant money. He salary doesn't even come from the city, which recently raised taxes and cut services to close a $121 million budget deficit. A coalition of nonprofits pays her salary, and they've only committed to cover 30 hours a week for a year. Nevertheless, this is progress.”

Marketing Daily reports that “Procter & Gamble's Pampers division is launching a series of Web-based videos called ‘Welcome to Parenthood,’ on Pampers.com and the brand's Facebook page. The effort is co-sponsored by pharma company Abbott, which makes infant products Similac and Beech-Nut. The CPG giant says the program includes 14 episodes featuring real parents talking about how they are dealing with the rigors of parenting. The three sets of parents appear in five- to six-minute videos that are also meant to offer parenting advice ... The company will select from Facebook three of these consumer stories for every episode that airs. The selected stories will become part of a Digital Story Book on Pampers.com. At the end of the series on July 30, P&G will select one story as winner, with the person who submitted it getting a free one-year supply of Pampers diapers.”
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