• Tesco announced that its US division, Fresh & Easy Neighborhood Markets, will open nine new California stores in September.
- KC's View:
- I find it interesting that in the Fresh & Easy press release, the company puts a real premium on the fact that the openings will create 180 jobs at $10 per hour plus quarterly bonuses of 10 percent, plus a 401 (k) with a company match. The release also notes that “Fresh & Easy stores use 30% less energy than a typical supermarket – helping save customers money while helping the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store, and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back to its distribution center’s on-site recycling facility.”
Sure, fresh and easy foods are mentioned...but the economic and environmental stories seem to be given equal or higher priority. The real issue is whether Tesco has gotten the format right...which most people seem to think it has not.