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Watch NBC-TV tonight, and you’ll see a made-for-television movie entitled “The Jensen Project” - produced by Walmart and Procter & Gamble as their second combined effort at bringing family-friendly programming to the network.

According to the Associated Press, ‘The Jensen Project’ stars LeVar Burton of “Star Trek: The Next generation” and Patricia Heaton of “Home Improvement, and concerns “a secret community of geniuses formed to solve some of the world's problems, and they must fight to keep a new technology from falling into evil hands.

“The companies consider it a perfect movie for parents to watch with their children — without bad language or questionable content. It is material company executives say isn't often available.”

“We're trying to increase the supply” of family friendly movies, says, Stephen Quinn, Walmart’s chief marketing officer. "Our belief was that the demand was there but the supply was short."

The first Walmart-P&G movie was called “Secrets of the Moon,” and was shown on NBC last April.
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