retail news in context, analysis with attitude

• Wegmans is slated to open its newest store in Malvern, Pennsylvania, this Sunday - a 130,000 square foot unit that will be only the second Wegmans to have a full-service in-store restaurant called The Pub.

The Malvern location is one of only two new stores Wegmans will open this year.  The other is near Landover, Maryland. The new Malvern store is Wegmans’ 14th in Pennsylvania and its 76th store overall.

• Meanwhile, the company has launched a new blog - trumpeted in an email that went out late this week - designed to give customers a different perspective on the company.

In the initial blog, written by Danny Wegman, he wrote:

“At Wegmans, we’re all about finding ways to make great meals easy, healthy, and affordable. A lot goes on behind the scenes to make that happen, and that’s a big part of what we want to share with you through this blog.

“Last summer, we took our first steps into blogging with a backstage look at the Wegmans Organic Research Farm. We got great feedback, and decided it was time to take you behind the scenes at other spots around Wegmans. You’ll be able to get the inside scoop from Wegmans people, and connect with us through our blog.

“The big thing is that this blog is for you. So, we’d love to hear what you’d like us to share. So join in and let us know what you’ve been wondering about. We hope you’ll have fun exploring with us!”
KC's View:
Wegmans never misses an opportunity to remind shoppers that it is their advocate, not simply a sales agent for manufacturers. This is very smart.