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The Nielsen Company is out with new research suggesting that Baby Boomers remain a demographic buying group not to be trifled with.

According to the report, “Boomers should matter to marketers and CPG companies because they spend 38.5% of CPG dollars. Yet it’s estimated that less than 5% of advertising dollars are currently targeted towards adults 35-64 years old (which includes the latter half of Generation X in addition to Boomers). With most marketers generally targeting 18-49 year olds, more than half of the affluent Boomer demographic is ignored entirely.
KC's View:
Michael Sansolo had a great column about this recently. If you missed it, click here.