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Valassis announced that first half 2010 coupon distribution and redemption continue to build on the record- breaking growth trends of the past year. In total, consumers saved nearly $2 billion with coupons in the first half 2010, a 37% increase over pre-recession levels. Marketers offered 18 billion more consumer packages goods (CPG) coupons in the first half of 2010, up 11.4% from a year ago and 24.8% from mid-year 2008.

First-half 2010 findings also reveal a shorter expiration of 9.5 weeks compared to 10.6 weeks for the full year of 2009. In addition, face value is up to $1.43 for the first half of 2010 compared to $1.37 for 2009.

The findings were revealed as part of the Mid-Year 2010 CPG Coupon Facts Report, released by Valassis-owned NCH Marketing Services.

“Marketers have increased their promotional activity as consumers have embraced mindsets toward value and are defining what has been called the ‘new normal’ when it comes to these learned shopping behaviors,” said Suzie Brown, Valassis’ Chief Marketing Officer.
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