retail news in context, analysis with attitude

The Sacramento Business Journal reports that “for the first time ever, Raley’s Inc. is converting one of its Raley’s format supermarkets into another one of its formats — its low cost Food Source banner ... Operating since 1993, the Raley’s on Stockton Boulevard in Elk Grove will become a Food Source at a date still undisclosed ... Word on the street is that the Raley’s on Stockton Boulevard was underperforming. And consumers have embraced discount supermarkets during the difficult economy. Raley’s was a little vague on the question of why the store is trading banners.”
KC's View:
Vague? Hmmm...maybe it is just me, but there doesn’t seem anything vague about converting formats to a discount banner. It hardly even requires a press release.

In this case, the media is like Steve Martin asking for “a sign” in “The Man With Two Brains.” Precisely how much of a sign do you want?