retail news in context, analysis with attitude

Little things count.

That’s what occurred to me the other day when I read a story about Pommery, the French champagne manufacturer, has “slimmed” the shape of its bottles to make it ever so slightly lighter.

To the naked eye, apparently, the difference is hardly noticeable. But the New York Times notes that the retooling “uses 65 fewer grams (2.3 ounces) of glass,” which reflects a strategy that aims to cut the industry’s carbon footprint cut 25 percent by 2020, and 75 percent by 2050. At the same time, using less glass means spending less money, which is a good thing since champagne sales are down over the past few years...and the savings will get greater if other manufacturers adopt the new bottle shape.

But again, you hold the bottle and look at it, and you’d hardly notice the difference.

But little things count. And most certainly add up.

It’s worth thinking about next time any of us consider just letting something go because it really doesn’t matter.

Everything matters. Especially in a competitive environment where every advantage can be the difference between being first and being irrelevant.

I’ll drink to that,.

And that’s my Wednesday Eye-Opener.

- Kevin Coupe
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