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Whole Foods announced yesterday that it has fully “implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide and, to spearhead the change, has switched to post-consumer recycled(PCR) content bottles for several of its store-brand supplements and body care products.”

The effort to establish new guidelines began in 2009 and became a requirement a year ago.

"We're thrilled by how responsive our vendors have been in making changes to provide even more green options for our customers," said Jeremiah McElwee, global Whole Body coordinator for Whole Foods Market, in a prepared statement. "More exciting still is that through the development process, Whole Foods Market has created a forum for vendors to share best practices, helping the whole industry move forward with our environment top of mind."
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