MSNBC reports that Starbucks has decided to back off its previous decision to eliminate the small, 12-ounce “tall” size from its drive-through menus, after an outcry from consumers objecting to the move. The coffee retailer had said that it made the move merely to simplify the drive-through menus and that the “tall” coffees were still available, but critics said that the retailer was trying to get people to spend more money and consume more coffee.
- KC's View:
- What’s really amazing about this is that people got so outraged. I’ll actually buy the simplification argument, but isn’t it every retailer’s job to try to get people to spend more money?
I read all the stories...and I even wrote a couple of them...but I can’t help wondering why people don’t have better things to do with their time.