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A new ShopRite store in West Hartford, Connecticut, seems to be embracing the notion that it has more to sell than just the products on its shelves - it has hired an in-store dietitian that it says will “offer customers nutritional information and guidance that can help influence better food choices.”

Chuck Joseph, president of Joseph Family Markets, owner and operator of the Shop Rite, says that the dietitian will “be available for complimentary in-store consultation with customers effective immediately ... (she) will conduct grocery shopping tours, healthy cooking classes, offer recipe and pantry makeovers and coordinate other health and wellness initiatives and nutritional programs in-store.”

The dietitian, Angela Corcoran, is one of a number of people providing that service at a number of ShopRites in New Jersey, New York and Connecticut.
KC's View:
The most important thing about have an in-store dietitian, it seems to me, is having that person available and accessible to customers on the store floor. Some companies have dietitians, but they are sort of executive positions without a clear presence in the store - which strikes me as a shame. Setting policy is one thing. Setting a tone is something else. Properly used, a dietitian can help establish a positive food culture.