retail news in context, analysis with attitude

The Dallas Morning News reports that faced with a price campaign by Aldi that reduced the price of a gallon of milk to 99 cents for a limited time - the national average price for a gallon of milk is over $3 - lots of Dallas-area stores are matching the price.

“Kroger is running full page ads announcing that it, too, is selling milk for 99 cents -- at least for now,” the Morning News reports. “Walmart and Target have also matched the price.”
KC's View:
What udder choice did they have?