retail news in context, analysis with attitude

• Tesco announced that its Fresh & Easy Neighborhood Markets small-store division in the western US is introducing a new line called fresh&easy Goodness, described as being “fun, delicious and convenient items kids will love and parents can feel good about feeding their children. Like all fresh&easy products, there are no artificial colors, flavors or preservatives, no added trans fats and no high-fructose corn syrup.

“Fresh & Easy also worked to limit the amount of sugar, sodium, and fat in fresh&easy Goodness products and has made sure the products contain no artificial sweeteners and no added caffeine ... fresh&easy Goodness products are made using wholesome, natural foods such as whole grains, fruits and vegetables, and other foods that are good sources of vitamins and minerals. Items in the range include classic kid favorites like breakfast cereals and macaroni & cheese, and easy-to-make microwavable meals and on-the-go snacks that are individually packaged and great for lunch boxes.”
KC's View: