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In the UK, Marketing Week reports that Sainsbury is relaunching its “Taste the Difference” private brand - reformulating the 1,100 existing items and adding some 300 new products to make them more reflective of premium tastes.

The company says that this is its biggest investment ever in private label development.

The story comes just a day after the Wall Street Journal reported that Walmart-owned Asda Group is investing the equivalent of $155 million (US) “to relaunch its core food range, as the U.K.'s second largest supermarket chain bids to revive flagging sales and steal market share from rivals.
KC's View:
Must be something in the water.