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Supervalu has announced that through a partnership with the World Wildlife Fund (WWF), it “plans to cut its emissions of greenhouse gases by 10 percent by the end of 2012 with a baseline year of 2007. Supervalu’s initiative is comparable in scope to eliminating the electricity use of more than 352,000 average US homes for one year. This partnership makes Supervalu not only the first traditional grocer, but also the first major retailer to join WWF's Climate Savers program, a reflection on the company’s commitment to the environment.”

According to the announcement, “Supervalu is one of 25 participants in WWF’s Climate Savers program, joining the likes of Hewlett Packard, Nike, The Coca-Cola Company, IBM, and Johnson & Johnson. Collectively, Climate Savers partners will reduce emissions by an estimated 50 million tons by the end of 2010, an amount equivalent to the carbon emissions of 8.7 million passenger vehicles or the carbon sequestered by 9.7 million acres of pine forests.”
KC's View:
Such a program may be about being green in the short term, but in the long run, companies that get involved will have a different sort of green advantage, since they will be saving money and eliminating waste.

BTW...I’m glad that Supervalu chose this option, as opposed to the other WWF Climate program, which has to do with encouraging grown men to do steroids, put on a fake wrestling match, call it real, and then not provide them with health care or accept any responsibility when people start getting sick.