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The Produce for Better Health Foundation (PBH) is out with a new study saying that “new data shows that mothers have steadily found it easier to get their families to eat fruits and vegetables when eating out over the past two years, particularly at fast-food establishments.

“In 2010, mothers reported it easy to eat fruit (25 percent) and vegetables (17 percent) at a fast-food establishment, up significantly from the 19 percent who reported it easy to eat fruit and 8 percent reporting that it was easy to eat vegetables in 2008. Thirty seven percent of moms reported it easy to get their families to eat fruit at restaurants generally, vs. 29 percent in 2008. Moms' reported ease in getting vegetables at restaurants declined, however, from 45 percent to 43 percent between 2008 and 2010.”

Thew report also says that “only 8.8 percent of all menu items include fruit, and only 3 percent of overall fruit consumption comes from restaurants. Regarding vegetables, 44.8 percent of all menu items include at least one vegetable (excluding chips and fries), and 15 percent of all vegetable consumption (excluding chips & fries) is consumed in restaurants. Together, only 11 percent of fruits and vegetables are consumed at restaurants, representing 72 cups per person per year.”
KC's View:
So in essence, this study says that people still don’t eat enough fruits and vegetables, and that restaurants - which don’t carry enough fruits and vegetables - seem to be an easier place for moms to get their kids to eat them.

Did I get this right?

I get stalled on the notion that restaurants - especially fast food restaurants - seem to be doing a better job helping moms get fruits and veggies into their kids. Is it possible that supermarkets - which more often than not feature a broad selection of fresh produce that has to be less expensive than it is in restaurants - have somehow missed the bigger opportunity here?