retail news in context, analysis with attitude

The Associated Press reports that the US Department of Agriculture (USDA) is providing $2 million in funding “to food behavior scientists to use marketing tricks to encourage kids to pick fruits and veggies over cookies and french fries. Some of the ideas include hiding chocolate milk behind plain milk, putting the salad bar near checkout, placing fruit in pretty baskets and accepting only cash as payment for desserts.”

According to the story, “Studies by Cornell University researchers have found these tactics work, and Cornell will start a new child nutrition center to test more of these methods.”
KC's View:
What’s the message here? “If we can’t persuade them using pertinent facts, then, dammit, let’s just try to trick them into eating healthy.”

Maybe I’m wrong on this, but it doesn’t seem like a sustainable solution to me.