retail news in context, analysis with attitude

Ad Week reports that the Green Gauge Global survey from GfK Roper Consulting says that 71 percent of respondents say that they believe “it is important that companies take environmentally responsible actions,” but that 66 percent say that “the environmentally friendly alternatives for many of the products I use are too expensive.”
KC's View:
First of all, saying that too many green alternatives cost more money than traditional products seems like a statement of the obvious.

But isn’t there an old saying about how “they’re only principles if they cost you something...”

If I recall correctly “cost” wasn’t being used in the context of money. But the point is the same.