retail news in context, analysis with attitude

In the UK, the Guardian reports that “Tesco will take centuries to meet its pledge to label all of its 70,000 products with their carbon footprints at its current slow rate of progress. Figures show the supermarket chain is labelling items at a rate of just 125 a year, as data published today showed spending on products carrying the carbon reduction logo is set to top a record £ 2 billion a year.

“The Carbon Trust said the sales figure will be reached when the label appears on the supermarket's own-brand pasta next month, three years after the logo launched.”

According to the Guardian, Tesco said in a statement: “We have exceeded our target of measuring the full carbon footprint of 500 different products. Over 100 own-brand products are now labelled in our stores. We'll expand this to include more products this year. By the end of this financial year [April 2011], we hope to have labelled 500 products and footprinted 1,000."

But, the Guardian writes, “that leaves a significant shortfall on the pledge to label all 70,000 products, which at the current rate will not be achieved for centuries.”
KC's View:
I know that such labeling programs are complicated to implement, but somehow “centuries” seems a little long. If you’re going to talk the talk, you’d better walk the walk.