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The National Retail Federation (NRF) says that it believes that “Americans will increase holiday-season spending by 1 percent this year as they shop less at discounters and focus more on quality and service,” according to a story from Bloomberg.

According to the story, “ U.S. consumers plan to spend an average $688.87 on holiday-related shopping, more than last year’s estimated $681.83, according to a survey conducted for the National Retail Federation by BIGresearch. Of the total, $518.08 will be spent on gifts, up 2.1 percent from 2009, the survey showed.”

It is, according to NRF president Matthew Shay, “a glimmer of hope.”
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