Interesting piece in the New York Times about what it takes to get a product on store shelves these days. Experts tell the Times that it is a) important to start small and local, b) listen to the buyers during the development process, c) expect to be rejected but never give up, d) go to trade shows and exhibit, e) consider the use of a broker, and f) find ways to generate enough enthusiasm that they request your product at stores, which forces the retailer to take the first step.
- KC's View:
- Of course, I like two additional rules.
One, actually come up with something unique, not just a me,too product.
And two, if you are trying to get into a small or regional retailer, tell them that you aren’t planning to sell to Walmart anytime soon...which suggests a kind of exclusivity that many retailers find to be appealing.