retail news in context, analysis with attitude

The New York Times reports this morning that “two premium chicken producers, Bell & Evans in Pennsylvania and Mary’s Chickens in California, are preparing to switch to a system of killing their birds that they consider more humane. The new system uses carbon dioxide gas to gently render the birds unconscious before they are hung by their feet to have their throats slit, sparing them the potential suffering associated with conventional slaughter methods.”

While this shift is expected to gain approval from some animal rights groups and consumers, the two producers are struggling with how much they want to market it ... since the general feeling is that most people really don’t want to know how their food is killed.
KC's View:
I think you can count me in this group. I like chicken, eat it often, but the whole “throat slitting” thing is really more than I need to know.

However, this actually ties into the message of the Lempert documentary - that we need to know where our food comes from and how it is processed. Even if it makes us queasy ... because it is only with such knowledge that we can make ethical decisions about the foods we buy and eat.