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• ShopRite said this morning that it has “integrated Facebook’s ‘like’ button to bridge social media and online grocery shopping,” making it the “first retailer in the country to deploy Facebook’s like button on grocery products.”

According to the announcement, it works like this: “When consumers use ShopRite’s online grocery interface, called ShopRite from Home, they’ll see a ‘like’ button next to every product in the online store. Once a shopper clicks the ‘like’ button, the product will appear on the consumer’s Facebook wall. When that consumer’s Facebook friends see the link on the wall and click on it, they’ll be taken to ShopRite from Home where they can order the product instantly from their closest ShopRite store and have it ready for pick-up or delivery.”

The Facebook connection was developed for ShopRite by MyWebGrocer, which said that its goal “is to develop ever-deeper connections between consumers and retailers in the digital space, and Facebook’s ‘like’ button is the latest step in those continuing efforts.”

Full disclosure: MyWebGrocer is a longtime and valued MorningNewsBeat sponsor. For which we are grateful. As well as thrilled ... since its approach to extending connections is directly in synch with the MNB approach to life and business.
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