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Advertising Age reports that a number of fast food companies have issued prepared responses to charges in a recent Yale University study suggesting that “children's exposure to fast-food TV ads is increasing, even for ads from McDonald's and Burger King, which have pledged to reduce unhealthy marketing to children. Compared with 2007, in 2009 children aged 6-11 saw 26% more ads for McDonald's and 10% more for Burger King.”

The advertising journal opines that while McDonald’s and Burger King claim in their responses that they are offering healthier options and are not marketing more to children, they did not back up their words with statistics or any sort of proof.
KC's View:
If fast feeders actually are being disingenuous about their promises to reduce marketing of unhealthy foods to kids, then this ought to be fertile ground on which the supermarket industry can grow sales - making the point that it offers more and healthier options than the fast food chains.