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The National Fruit & Vegetable Alliance (NFVA) has released a report card that “evaluates the critical players impacting our food choices and their contributions to our nation's public health over the past five years,” and concluded that “the average American's fruit and vegetable consumption remains far below recommended levels, despite repeated warnings from high-level federal officials about the impact of diet-related disease.

“In fact, only six percent of individuals achieve their recommended target for vegetables and only eight percent achieve their recommended target for fruit in an average day. And while food consumed away from home makes up about a third of the average American's daily calories, it accounts for only 11 percent of all fruit and vegetable consumption. To put this in perspective, eight of the states with the lowest fruit and vegetable consumption are also in the top 10 states with the highest obesity rates.”

The story goes on: “The report card assigned an 'A' grade to the WIC Fruit and Vegetable Vouchers program, which was introduced as part of a special supplemental program for Women, Infants and Children. WIC allowed broad inclusion of fruits and vegetables, which had been previously excluded for 30 years. School food and restaurant menus received a 'C' grade for making slight progress over the past five years, particularly with greater availability and variety in fruit and vegetable choices in fast food establishments and cafeterias. Last, a failing grade was assigned to the healthy food advertising category, due to the decrease in nutritious food advertising over time.”
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