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C-store giant 7-Eleven has announced that it is broadening its private brand wine selection, introducing a new label - Cherrywood Cellars - a mid-tier-priced wine ($7.99 - $8.99 per bottle) that is available in three varietals - chardonnay, cabernet sauvignon and merlot.

Cherrywood Cellars, according to the company, is designed to appeal to millennials, and is positioned between its Yosemite Road label, priced at an entry-level $3.99 per bottle, and Sonoma Crest, a premium wine comparable to a $15 bottle, but value-priced at $9.99.
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