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Fascinating story in the New York Times about Rhonda Kallman, founder of the New Century Brewing Co. and one of the co-founders of the company that makes Samuel Adams, who developed a caffeinated beer called Moonshot ’69, which has been positioned as an upscale, gourmet beer sold in small batches.

But now, Kallman’s company is one of those being targeted by the US Food and Drug Administration (FDA), which is calling on companies making caffeine-and-alcohol drinks - such as Four Loko and Joose - to reformulate them or face regulation.

Kallman says, according to the Times, that “her beer, which has an alcohol content of 5 percent, is being unfairly lumped in with high-alcohol, high-caffeine malt energy drinks that bear no resemblance to Moonshot or other beer.

“The Food and Drug Administration said the letters were sent because caffeine was put directly in the beverages as a food additive and was not naturally occurring, as it would be in a beer brewed with coffee.”

“This is prohibition in 2010,” says Kallman. “It’s devastated the company, and as a U.S. citizen, I’m just flabbergasted.”

Jay R. Brooks, a beer writer who runs the Brookston Beer Bulletin blog, tells the Times that Kallman’s beer has been unfairly targeted by FDA.

“There’s nothing about what she’s doing that makes it similar to Four Loko,” he says. “She was the dolphin that got snared in the net.”
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