retail news in context, analysis with attitude

The Wall Street Journal reports this morning that the Federal Trade Commission (FTC) has called for the “development of a ‘do not track’ system that would enable people to avoid having their actions monitored online - prompting immediate objections from the online-advertising industry.

The government believes that a legislative solution may be needed since private industry has not done enough to address people’s privacy concerns.

The do-not-track system would be sort of the internet equivalent of the do-not-call system put into place a few years ago, preventing phone marketers from calling people who ask not to be called.
KC's View:
I have to believe that even in an anti-legislation environment, this is the kind of approach that could get a lot of support from consumers. Sure, it would make life tougher for marketers, but they’ll simply have to figure out ways to reach customers differently.