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The Houston Chronicle reports that HEB has opened its second Joe V’s Smart Shop, a discount format that carries “about 9,000 items, compared with 37,000 in a traditional grocery store, and offer brand names and private labels. Joe V's sells groceries, meats, produce, personal care products and pet items. The bakery at the new location will feature Mexican-style bolillo bread, tortillas, pastries and cakes.”
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